Redesigning Grey's homepage

I was always amazed by the amount of talented and creative people at Grey. Even though we were incredibly busy, the agency is open 24/7, so we would always find time to create and conceptualize new things. This started as a concept and made ultimately it to our homepage.

It all started with a need, how do we keep our content fresh and without hassle? At that time Instagram was not as restricted as it is now. So my choice was pretty obvious, I would use the underlying Instagram technology to process the content, and create a landing page to aggregate it.

The page got enough momentum so that it replaced our corporate homepage for several months.