Social gaming with OralB

That project shows there are no crazy ideas, unless they are well executed. Then, there are crazy people.

OralB was looking into updating their facebook page. But they wanted to provide a fun engaging experience with their brand. They rejected all of our initial ideas, “not engaging enough”. So my boss jokingly suggested to create a race game with toothbrushes.

Introducing OralB Power up Grand Prix, the game revolves around players using their customized P&G products in order to win the race.